4. Using the methodology illustrated in Table 4.3 and your knowledge as an automobile owner, prepare a competitive strength assessment for General Motors and its rivals Ford, Chrysler, Toyota, and Honda. Each of the five automobile manufacturers should be evaluated on the key success factors/strength measures of cost competitiveness, product-line breadth, product quality and reliability, financial resources and profitability, and customer service. What does your competitive strength assessment disclose about the overall competitiveness of each automobile manufacturer? What factors account most for Toyota's competitive success? Does Toyota have competitive weaknesses that were disclosed by your analysis? Explain. TABLE 4.3 Illustration of a Competitive Strength Assessment ABC CO. Importance Strength RIVAL 1 RIVAL 2 RIVAL 3 Strength Strength Strength RIVAL 4 Key Success Factor/Strength Measure Weight Strength Rating Score Rating Score Rating Score Rating Score Rating Score Quality/product performance 0.10 8 0.80 5 0.50 Reputation/image 0.10 8 0.80 7 0.70 Manufacturing capability 0.10 2 0.20 Technological skills 0.05 10 0.50 Dealer network/distribution capability 0.05 9 0.45 New-product innovation capability 0.05 9 0.45 Financial resources 0.10 5 0.50 Relative cost position 0.30 5 1.50 Customer service capabilities 0.15 5 0.75 014422- 1.00 224 10 1.00 1 0.10 6 0.60 10 1.00 1 0.10 6 0.60 0.40 0.05 7 0.35 0.20 10 0.20 1.00 3.00 7 1.05 10 22739 0.50 10 0.50 0.70 0.95 53553- 0.50 1 0.10 0.15 8 0.40 0.25 1 0.05 0.25 1 0.05 0.30 1 0.10 0.30 4 1.20 1.50 1 0.15 4 0.60 Sum of importance weights 1.00 5.95 7.70 6.85 2.10 3.70 Weighted overall strength rating (Rating scale: 1 very weak; 10-very strong)