Question: 4. What makes a question bad? Develop three examples of bad questions. Rewrite your examples so they could be judged as good questions. 5. Discuss

4. What makes a question bad? Develop three examples of bad questions. Rewrite your examples so they could be judged as good questions.

5. Discuss the value of a good questionnaire design.

6. Discuss the main benefits of including a brief introductory section in questionnaires.

7. Unless needed for screening purposes, why shouldnt demographic questions be asked up front in questionnaires?

8. Why is IRB approval important when conducting academic marketing research studies?

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