Question: 4. Why is scalability so important to ESPN? 5. How has ESPN handled the rise of Twitter? How has it incorporated Twitter into SportsCenter? 6.

4. Why is scalability so important to ESPN? 5. How has ESPN handled the rise of Twitter? How has it incorporated Twitter into SportsCenter? 6. What has ESPN, originally a cable-only service, done to adjust to the rise in users canceling their cable subscriptions in favor of unbundling services

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