4 Write out a classic positioning statement for on running shoes using the template that has been provided below 6 Marks To For (Target Audience) Brand (Brand Product) Is the (Market Definition Competitive Frame of Reference) That (Advantage Benefit Point of Differentiation) Because (Reason to Believe) Discuss the steps in the Consumer Decision Making Process Outline each step and explain how a consumer might go through each step in considering buying a new pair of shoes and ultimately buying a pair of ON shoes 10 Marks Consumer Decision Making Process Step Explanation

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Question: 4. Write out a classic positioning statement for on running shoes using the template that has been provided below. [6 Marks] To/For (Target Audience) Brand

4. Write out a classic positioning statement for on running shoes using the template that has been provided below. [6 Marks] To/For (Target Audience) Brand (Brand/Product) Is the (Market Definition/Competitive Frame of Reference) That (Advantage/Benefit/Point of Differentiation) Because (Reason to Believe).

Discuss the steps in the Consumer Decision-Making Process. Outline each step and explain how a consumer might go through each step in considering buying a new pair of shoes and ultimately buying a pair of ON shoes. [10 Marks]

Consumer Decision-Making Process Step

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