Question: 4 x Question 4 Kilo Plc are undertaking a review of its product portfolio and are considering re-designing one of its most popular products, the

4

4 x Question 4 Kilo Plc are undertaking a review of its

product portfolio and are considering re-designing one of its most popular products,

the Romeo, which has been very profitable but one of its competitors

have launched a more advanced product which has seriously impacted sales of

the Romeo. The company is planning to relaunch the Romeo and rebrand

x Question 4 Kilo Plc are undertaking a review of its product portfolio and are considering re-designing one of its most popular products, the Romeo, which has been very profitable but one of its competitors have launched a more advanced product which has seriously impacted sales of the Romeo. The company is planning to relaunch the Romeo and rebrand it under its new name, Juliet. The budgeted life cycle cost information for 2 years relating to Juliet is in Table 1- Life Cycle Costs for Juliet below: Table 1 - Life Cycle Costs for Juliet Total cost 000 900 Per unit cost 13 Research, design and development Table 1-Life Cycle Costs for Juliet Total cost 000 900 Per unit cost 40 Research, design and development Direct manufacturing costs Marketing and advertising Manufacturing fixed overheads Customer after sales service Distribution costs Disposal costs 450 650 325 475 65 Additional information Budgeted production and sales: Year 1:500,000 Year 2: 450,000 w . 10 6 points 4(a) Calculate the budgeted life cycle cost for Juliet. Present your answer appropriately and round figures to 2 decimal places. [6 marks 23.6 -10 5 points 4(b) Briefly explain the five stages of the life cycle of a product/service [5 marks]

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