4. You are considering adding an investment to your stock portfolio. Assume that your current investment...
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4. You are considering adding an investment to your stock portfolio. Assume that your current investment portfolio is rather conservative, and you'd like to add a technology company to your mix. Do a comparison of Microsoft (MSFT) and Apple (AAPL). Compare the P/E Ratios, Price/Book Value Ratio, and Dividend Yield. Which would you purchase? Of those ratios, which do you feel are relevant to a technology/growth company? 4. You are considering adding an investment to your stock portfolio. Assume that your current investment portfolio is rather conservative, and you'd like to add a technology company to your mix. Do a comparison of Microsoft (MSFT) and Apple (AAPL). Compare the P/E Ratios, Price/Book Value Ratio, and Dividend Yield. Which would you purchase? Of those ratios, which do you feel are relevant to a technology/growth company?
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