[40 MARKS] SECTION A Read the case study below and answer ALL the questions that follow UNLEVER'S NEW CPO UNVELLS PROCUREMENT WTH PURPOSE VISION For decades, each Unilever product group had purchased goods and materiais separately, each maintaining its own procurement system and stalf, which meant Unitver missed opponuities to seek better deast by consolidating purchases of common goods, such as box packaging and receiving highor volume dscourts from supplers in a concerted effort to stop haemarhaging money on "costly supply redundancies and ineffiencies'. Unlever sat up a SWAT team of procurement managers to delve into overy element of company expendiure, fom puper dips to pressed aives for Benecd and free-range eggs for mayo, to cookie dough for Ben and Jery's legendary ice cream. Using wall displays of maps, sralegies, project lists, plan schudues h their cormand cente, they dilled down b the biniest expenses b find ways to streamline and save, efficiently. Seeing benelt in the better logother idea, Uniever rolled out a coporule wide applicason for buying indirect terms, the office supples. It then hed the way wh a standardized application for conducting reverse onine auctions that could be used troughout the enterprse. Unilever pushad fonsard with web-based tools for sourcing supplers and managing requests for proposas and in the process cat printing and postage costs to a minimum Unilver's new chief procurement officer Wilem Uien has oufined how the company is using its sourcing strategy and supplier collaboration to "raise industry standards" Ujen, who started the role it September, said in a publication That suppliers who demonstrated action taien on sustainablity standarts would be phortised. "AI Uniever Procurement, we have big ambitons." he said "Our Procurement with Purposa vision seeks to ensure we are a purpose-led, value-diven and tuture-fit organisation that creates growth while delivering on Uniever's commitments to make sustainable living commonpace.' He added. We encourage and support our sppless on ther own sustainabily joumeys and pricntiso thase Who demonstrate shared values of respect and responsibily for peopie and planet by commiting to our standards around responsible souecing, sustainability and human nghts. We beleve that, by combining the expertise and integrity of cur parthers wh our own, we can raise industy standards." Uniover has a E33bn procurement spend across tood, packaging and commodties. "Our work [in procurementl touches every part of the business, putting us in a unique position to make a postive impact on pecple and planet, "ha said. Uijen continued. We seek to combine our own technology expertise and insights with our partners, to support the creation of disruptive sourcing strateges and suppler-ted innovation that respond bever-changing consumer needs quidily, foxibly and offoctively. Partnerships play a big reie in our success. Every parther in our value chain has a role lo play in creating the value, capacily and capability we need to deliver brands and products that consumers love and that support the weilibeing of peopie and pianel. Wo ro committed b colinborations that generste vive ard growth for Uniever and our parthers: Ujen, who has worked at Unilevor for 23 years. was previoushy head of the supply chain at Unilever South Asia and Southeasi Asi and Australasia. Reg naldo Ecclissalo was announced as chipl supply chain oflicer in January. In a report Unilever outlined how it is using technology and its procurement strategy to tackle deforestation to meet its commitments to eiminato delorestation in its supply chains lor paim ol. paper and board. toa, soy and cocoa by the and of 2023. Ujen sald "The lalest dighal capabiltises will help us better idently high-risk areas and target interventions where they re mosi needed. Technology will a so be a focce tor good as we leverage these capabibes to help us understand areas thal need protection and thoto that havo high potential for regenention " He sad the firm was lesting technoboy solutions to dive traceabisty and vansparenoy" in is supply duaine as wel as partnering with supplian. govemments and NGOn UESTION 1 1.1 In the context of Unilever, critically discuss the responsibilities of the chief procurement officer Wilem Uijen and examine how this role adds value to Unilever's competive advantage. (10 marks) 1.2 Partnerships play a big role in the success of Unilever. Every partner has a role to play in creating the value, capacity and capability needed to deliver brands and products that consumers love and that support the welbeing of people and the planet". Considering this statement, describe supplier partherships and discuss their significance in the context of Uoilever. 1.3 With reference to Unilever, critically discuss ANY FIVE (5) factors and or issues that Willem Ujien should (10 take into consideration when setting up a procurement strategy. .(20 marks) SECTION B [60 MARKS] Answer ANY THREE (3) questions in this section QUESTION 2 (20 Marks) Using any relevant examples of your choice, critically discuss how procurement managers from various organisations can incorporate technology within the supply process. QUESTION 3 (20 Marks) The purchasing function's responsibility is to ensure that it secures timely and undisturbed availability of purchased goods and services. These should be of consistent quality as defined by the internal and external end users. In light of this, examine the strategies that can be adopted by procurement professionals to ensure the quality of purchased goods and services QUESTION 4 (20 Marks) "Supply is becoming more global therefore to seize opportunities in the global marketplace, companies are deploying their organisations on a global scale including an expansion in global purchasing ". As a procurement specialist, examine the potental problem areas associated with global sourcing. Your response should make use of relevant examples. QUESTION 5 (20 Marks) With the number of risk faclors growing exponentialy, countries have had to respond by procuring the necessary supplies fram both big and small businesses to meet the frequently increasing demand. Considering this, critically discuss the shortcomings associated with purchasing essental supplies trom small businesses. END OF PAPER