- 40 mixed multiple choice and T/F questions Question 3 To be truly effective in social media, companies must at least do which of the following? They need to change the organizational culture to adapt to the sociak media environment. They need to male consumers' voices heard and engage consumers in social interaction. They need to create viral marketing campaigns. Tbey need to better craft their marbeting messages for the younger generation. They need to be at every possible social media channel to reach the most number of consumers. Which step below utilizes the network effect most? Outside Perspective Enable Amplify Change Respond We can identify an individual's influence by looking at The individual's position in the social network. The strength of his or her social connections All options listed here The number of connections the individual has. What is one key difference between social media and traditional marketing media? It is less effective than traditional mass media. It allows user contribution rather than simply talking to consumers. It is more expensive than traditional marketing media. It has lower reach than traditional marketing media