Question: 4.0 Segment Analysis. The possible audience segments have been defined for you in the case. Pull relevant data from the case and complete the chart


4.0 Segment Analysis. The possible audience segments have been defined for you in the case. Pull relevant data from the case and complete the chart below, selecting the segments you feel offer the best opportunity for success. Relevant data from the case should be included in the chart. Additionally, the investigation should include an analysis of each segment and a discussion of what would need to be done to satisfy each of these segments if they were chosen as a target market. Segmentation Basis Target Segment Group Name # 1 (primary target): Target Segment Name #2 (secondary target): Segment Name # 3 (secondary target): Geographic Profile (will you draw your clientele from all of London or are you more likely to have Success within a certain geographic area surrounding your gym location) Demographic: Psychographic: Usage: Benefits Sought 4.0 Segment Analysis. The possible audience segments have been defined for you in the case. Pull relevant data from the case and complete the chart below, selecting the segments you feel offer the best opportunity for success. Relevant data from the case should be included in the chart. Additionally, the investigation should include an analysis of each segment and a discussion of what would need to be done to satisfy each of these segments if they were chosen as a target market. Segmentation Basis Target Segment Group Name # 1 (primary target): Target Segment Name #2 (secondary target): Segment Name # 3 (secondary target): Geographic Profile (will you draw your clientele from all of London or are you more likely to have Success within a certain geographic area surrounding your gym location) Demographic: Psychographic: Usage: Benefits Sought
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