424 part 1 , I NEED THIS FAST PLEASE HELP

Sara and her friend met at the third year in their university. As university students they were very active, they participated in many events and volunteered to coordinate many activities through. Working together on these activities made them realized that they worked well together as a team. But at that time, they had no thought of cofounding a business. That all changed in their last year, when they launched an online beauty products business. A samples subscription service that now has over 500 thousands monthly subscribers in five countries. Their idea is to send a small box of beauty product samples that qualified customers could try, they would then offer a full size versions of the samples on their website for sale. The business pride itself on speed and knowledge of latest products and innovation in the beauty business and is determined to make a lasting impression by their subscribers. Before they began, Sara and her friend needed to work hard to find answers to the questions: First, would a beauty brand work with them regarding providing the samples? Second, what category of people would subscribe and pay subscription for the small boxes of samples? And Third, would samples drive full-sized purchases. To convince people to subscribe, Sara and friend had to offer a free three month prescription for 10-20 customers based on referral. To start with, users register when they open the app for the first time, and all they need to do is to fill up the delivery address, and when they need the service. The app will then register the subscription. Payments can be made in online or on credits. The way referral work is that when a new user put in an existing customer promo code, they receive the three-month free subscription, and the the customer whose promo code was used receive some discount on their next purchase. This way, there is a direct incentive for word-of-mouth referral. trithin fourrers and irrespective of the many challenges the business faced, the founders managed to n Within four years and irrespective of the many challenges the business faced, the founders managed to generate profit through direct sales. A creative website as well as other means that describe each sample, its characteristics had a role to play. It is estimated that the business has over 300 collaborative agreement with vendors and beauty products providers covering more than 500 beauty brands. It has recently expanded to cover other related products and services. A year ago some of the providers imitated Sara & her friends 'model, and started their own sampling subscription. So, competition has started and is set to be tough in the coming years. The company is actively looking to expand into other markets but is also committed to fighting for their market share in their original place. a. Part One: 20 Marks From the description of the business, please identify the Vision of the organization described in the above case (3 Marks) b. What are the essential qualities of the opportunity in the above business? (2 Marks) c. Identify and explain the three ways an opportunity can be identified/recognized. Which one do you think was used in the case (5 Marks d. Identify at least three (3) major trends influencing the idea of the above business (4.5 Marks). e. Describe the profile of the founders as an entrepreneur. Which characteristic you think the entrepreneur in the case had and was the strongest influence on the success of his business idea (3 marks) f. Identify at least tow approaches for business idea general and explain one of them