Question: 428 CHAPTER 10 Special Pricing Practices 1 1. Is cost-plus pricing necessarily inconsistent with marginal pricing? 12. Airline ticket prices may differ with respect to

428 CHAPTER 10 Special Pricing Practices 1 1. Is cost-plus pricing necessarily inconsistent with marginal pricing? 12. Airline ticket prices may differ with respect to when the ticket is bought, how long a pas- senger remains on the trip (e-g., over a weekend) and other variables. Are these differences

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