Compare the spreadsheet data that summarizes the traditional ratio values for profit margin (PM), total asset turnover

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Question:

Compare the spreadsheet data that summarizes the traditional ratio values for profit margin (PM), total asset turnover (AT) and return on assets (ROA) for the comparable firms discussed in the QSR Restaurant Case to the analogous reformulation-based ratio values for net operating profit margin (NOPM), net operating asset turnover (NOAT) and return on net operating assets (RNOA).

Required:

Briefly comment on differences you consider notable when comparing the traditional measures of profitability to reformulation-based measures of profitability for the set of comparable companies and the subject company (BWLD). Your analysis should go down the level of margins and turnovers

Briefly comment on any differences you consider notable when comparing the ROA and RNOA of the specific comparable company you analyzed to analogous ratios of the subject company. In particular identify which component(s) of profitability is (are) the sources of that difference.

Provide an opinion on whether differences in the component(s) you described in your answer to question 2 above are a result of differences in the business model, competitive strategy and/or accounting choices of your comparable company and the subject company.