Question: 46. can be quickly read by a smartphone and are typically attached to retailers shelves, products or catalogs. They direct the shoppers to the retailers'

46. can be quickly read by a smartphone and are typically attached to retailers shelves, products or catalogs. They direct the shoppers to the retailers' mobile stores. a. Augmented reality b. QR code C. VR d. UPC code 47. Some retailers like Old Navy or Lowes offer online coupons that can be redeemed either on the regular website, on the mobile website or even in the physical store. This strategy is referred to as: a. Channel integration b. Channel diversification C. Cross-channel promotions d. Omni-channel liquidation 48. A traditional vertical marketing system (used by Amway, for example) where the salesperson interacts with the customer either at their home or place of work is called a. Multilevel retailing b. Direct selling C. Customer touchpoint d. Customer relationship management

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