Question: 4/7 Help Create a matrix and compare the pros and cons of Humor versus Fear appeals. Then find an example of an advertising message

4/7 Help Create a matrix and compare the pros and cons of

4/7 Help Create a matrix and compare the pros and cons of Humor versus Fear appeals. Then find an example of an advertising message that uses Fear appeal and another advertising message that uses Humor appeal and evaluate the effectiveness of each appeal. Due: Sunday 11:59 pm EST

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