48. 49. 50. Which item below is not a competitive advantage? a. b. Using a new patented manufacturing process that reduces 1 Offering free samples during a two-week promotion. Consistently providing better customer service than the con Reducing operating costs by 7%. C. d. Business definition + Competitive advantage is a. competitive tactics b. competitive strategy business mission C. d. business plan success A competitive advantage can be based on any of six factors. Whi a. opportunity b. selection C. service d. quality 61. Your best option in market research is generally primary rather than a. True b. False 62. The product life cycle compares gross profit to sales as a product/ser a. True b. False Market research should be an integral part of your business. a. True b. False 64. A marketing plan can serve as a stand-alone document or be part of: a. True b. False 65. Psychographic analysis and behavioral analyses are examples of me a. market research b. market segmentation c. marketing positioning d. Nike sells sneakers, but it also markets sneakers, using to a. publicity advertising and publicity C. advertising d. coupons 63. 66. 67. Marketing is a. satisfying customers at a profit b. C. the business function that identifies customers and their ne product, place, promotion, and price all of the above d. 68. Which business function do experts agree you should focus on fir a. operations b. marketing vision C. financing d. core concepts Which of the following aspects of a product/service is the most in a. benefits b. features price d. usefulness Which of the following is a step in determining how customers d a. Determine the need it meets. b. Analyze the buying process. C. Think about who might actually buy it. All of the above d. Dividing a population on the basis of age, gender, income, or edu a. marketing statistics b. demographics C. behavioral data d. psychographics 69. 70. 71. 48. 49. 50. Which item below is not a competitive advantage? a. b. Using a new patented manufacturing process that reduces 1 Offering free samples during a two-week promotion. Consistently providing better customer service than the con Reducing operating costs by 7%. C. d. Business definition + Competitive advantage is a. competitive tactics b. competitive strategy business mission C. d. business plan success A competitive advantage can be based on any of six factors. Whi a. opportunity b. selection C. service d. quality 61. Your best option in market research is generally primary rather than a. True b. False 62. The product life cycle compares gross profit to sales as a product/ser a. True b. False Market research should be an integral part of your business. a. True b. False 64. A marketing plan can serve as a stand-alone document or be part of: a. True b. False 65. Psychographic analysis and behavioral analyses are examples of me a. market research b. market segmentation c. marketing positioning d. Nike sells sneakers, but it also markets sneakers, using to a. publicity advertising and publicity C. advertising d. coupons 63. 66. 67. Marketing is a. satisfying customers at a profit b. C. the business function that identifies customers and their ne product, place, promotion, and price all of the above d. 68. Which business function do experts agree you should focus on fir a. operations b. marketing vision C. financing d. core concepts Which of the following aspects of a product/service is the most in a. benefits b. features price d. usefulness Which of the following is a step in determining how customers d a. Determine the need it meets. b. Analyze the buying process. C. Think about who might actually buy it. All of the above d. Dividing a population on the basis of age, gender, income, or edu a. marketing statistics b. demographics C. behavioral data d. psychographics 69. 70. 71