Question: 49 Marketing programs designed to create consumer opinion about brands so that consumers perceive them as different from competitors is called? undifferentiation positioning dissonance penetration

49

Marketing programs designed to create consumer opinion about brands so that consumers perceive them as different from competitors is called?

undifferentiation

positioning

dissonance

penetration

All of the above

50.

Activities (the way people spend time), Interests, and Opinions (beliefs) are traits related to research on?

geodemographics

lifestyles

personality

benefit segmentation

All of the above

54.

Pizza Plus attaches a coupon for a special price on the next pizza bought to each order of their product. The firm is using sales promotion to?

encourage repurchase

encourage trial

build consumer inventory

stimulate sales of competitive products

reduce price flexibility

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