Question: 4A. Define the term 'New product development process' and explain why this activity differs from many of the other functional activities within manufacturing or construction

4A. Define the term 'New product development process' and explain why this activity differs from many of the other functional activities within manufacturing or construction firms. 5 Marks

4B. In NPD projects some teams may not be as original or as innovative as necessary for the success of the new product in the marketplace. The concept of creativity is an important aspect of the New Product development (NPD) activity. Justify the role of creativity in NPD projects. Describe some of the barriers that limit the full deployment of peoples' creativity in solving the challenges of within NPD project teams. Cite relevant examples where appropriate from your coursework. 20 Marks

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