4a) Evenwithaneffective salesstrategy,eventsmaynotbeabletosecuresponsorship. Using an example each,    demonstrate TWO (2)other ways inwhicheventscouldimprovetheirchancesofsecuring sponsorshipsuccessfully. (6marks)

4b) Organized by the Housing Development Board (HDB), Cool Ideas for BetterHDBLiving(CoolIdeas)ispartofanongoing efforttoco-createsolutionswiththe public to enhance the living environment in HDB estates. Participants that gettheirideasadoptedwillwinprizemoneyof$5000andareeligible toapplyfor the Cool Ideas Fund which aims to help participants further refine theirprototype solutions into workable ones for actual test-bedding. The grant is upto$10,000foreachidea.

Extracted from:https://www.ideas.gov.sg/public/Cool_Ideas_for_Better_HDB_Living_Call_for

_Ideas_2020

i) Usinga frameworkas belowtoassess the outcomesandimpactsofthecompetition,foreachelement intheframework,identify:

• ONE(1)Input
• TWO(2)Outputs
• TWO(2)Outcomes&impacts (5marks)

ii) DescribetheTWO(2)meansofgovernmentinvolvementinthisevent. (6marks)

iii) DiscussTWO(2)mostprobable justificationsforthegovernment'sinvolvementinthisevent. (8marks)