4.True or false: A mission statement sets out the strengths and weaknesses of a firm as well as the opportunities and threats that it faces. Explain your answer.

5.The discipline of marketing puts great emphasis on the importance of target markets. Why is this important to marketing? Explain.

6. What is the two-step process to an effective market segmentation?

7. How is the typical consumer purchase decision process different from that of the typical organizational buyer?

8. What is secondary data? When compared to primary data, what are its advantages and disadvantages for marketing researchers?

9. When a firm 'thinks strategically', it seeks ways for each of its activities to add value for its customers. How does marketing add value to a product or a firm? Explain.

10. Is income, by itself, usually a pretty good measure of social class? Why or why not?

it's marketing qustions.