$5$:$06$

$54$

AssignmentPartl$\_$External...

MGMT$1101$ ASSIGNMENT: External & Industry Analysis

Assignment Overview

The ability to construct a PESTEL Analysis and a Porters Five$-$Forces Plus One Analysis is essential to making informed decisions that impact strategic planning. A key theme of Introduction to Management focuses on the relationship between the external environment and organizational performance. An important function of any manager is the ability to analyze external environmental conditions and the level of competition within a particular industry$/$market in an effort to make informed decisions and think strategically. This assignment provides students with an opportunity to examine a variety of external environmental and industry factors, and the role they play in decision$-$making.

Scenario $($address the following scenario for your assignment$)$

Sample scenario: TC Energy: Imagine you are a management consultant who has just been hired by TC Energy Corporation, TC Energy Corporation is a major North American energy company, based in the TC Energy Tower building in Calgary, Alberta, Canada, that develops and operates energy infrastructure in Canada, the United States, and Mexico. The company operates three core businesses: Natural Gas Pipelines, Liquids Pipelines and Energy. The company is looking to expand its technology and innovation department into Vancouver BC $($British Columbia$).$ You have been hired to assess the Canadian external environment in Vancouver BC and provide important information to help TC Energy decide whether they should expand into Vancouver. Your job is to construct a PESTEL Analysis and a Porter's Five$-$Forces Plus One Analysis to help TC Energy make an informed decision.

Assignment length: $1000-1250$ words of "content", $2\mathrm{.}0$ line$-$spacing $($MAXIMUM $1250$ words$)$ NOT including the title page, headings, and reference page.

Assignment weighting: $57$ points $(15\%)$

Research

Introduction to Management $($MGMT$1101)$

Research is required throughout:

This is a research assignment and therefore you are required you to conduct research, which involves the use of existing data to form your responses $($e$.$g$.,$ electronic articles, websites, other market research available, etc.$).$ In addition to our course textbook, you are required to use a minimum of FOUR different sources for your PESTEL Analysis and FOUR different sources for your Porter's Five$-$Forces Analysis to gather information and inform your understanding of the external environment as it relates to the specific scenario provided in this assignment.

Although research is required, you are also expected to include your own original thoughts and insights within your analysis while using research to support your claims. Your insights