Question: 5 1 point How do Armstrong and Kotler ( the authors of Marketing an Introduction ) define a growth - share matrix in marketing? A

5

1

point

How do Armstrong and Kotler

(

the authors of Marketing an Introduction

)

define a "growth

-

share matrix" in marketing?

A portfolio

-

planning method that evaluates a company's strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs.

The process by which management evaluates the products and businesses making up the company.

A portfolio

-

planning tool for identifying company growth opportunities through market penetration, market development, product development or diversification.

The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.

5 1 point How do Armstrong and Kotler (the authors of

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