$52$:$13$

MKT$425-$ MID$-$TERM TEST $-($BA$2702$B $(20242$I$)$

Hi$,$ NOR ELLIA NATASHA. When you submit this form, the owner will see your name and email address.

$1.$According to the BCG growth$-$market share matrix, $\_\_\_\_\_\_\_\_$ are strategic business units with products that have a dominant market share in a high$-$growth market.

$(1$ Point$)$

stars

cash cows

dogs

question marks

$2.$Which of the following is general information collected by specialized firms on a regular basis and then sold to other firms?

$(1$ Point$)$

custom research

perceptual tracking

syndicated research

competitive research

$3.$The overall rank of people in a society according the value assigned to factors such income level, education, and occupation, is known as $\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

subculture

mass class

social class

microculture

$4.\_\_\_\_\_\_\_$ is the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness.

$(1$ Point$)$

Market research

Market intelligence

Marketing management

Competitive intelligence

$5.$One way marketers identify consumers' lifestyles is to use AIO, which describes people in terms of $\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

abilities, income, and opinions

abilities, interests, and opinions

activities, interests, and opinions

activities, interests, and organizations

$6.$Through $\_\_\_\_\_\_\_\_$ competition, competitors offer different goods and services that attempt to satisfy the same consumers' needs and wants

$(1$ Point$)$

perfect

product

oligopoly

monopolistic

$7.$Which type of research tends to generate non$-$numeric results that provide detailed verbal or visual information about consumers' attitudes, feelings, and buying behaviors?

$(1$ Point$)$

causal research

descriptive research

qualitative research

quantitative research

$8.$Which of the following is NOT a key element of the external environment?

$(1$ Point$)$

economic environment

sustainable environment

competitive environment

technological environment

$9.$Raw, unorganized facts that need to be processed are called $\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

data

samples

insight

information

$10.$A firm's sales records including back$-$orders, out of stock items, and customer buying history are examples of $\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

market research

acquired databases

internal company data

marketing intelligence

$11.$Which of the following is NOT an example of exploratory research?

$(1$ Point$)$

case studies

focus groups

in depth interview

unobtrusive measures

$12.$Which of the following is NOT one of the steps in market planning?

$(1$ Point$)$

Set marketing objectives

Develop marketing strategies

Implement and control the marketing plan

Define and communicate the mission and values

$13.$X is a form of licensing involving the right to adapt an entire system of doing business. What is X$?$

$(1$ Point$)$

Importing

Franchising

Exporting

Joint venture

$14.$Which of the following is a true statement about the four Ps of the marketing mix?

$(1$ Point$)$

Price is always the most important of the four Ps

Place is typically the least important of the four Ps

The four Ps have little effect on a product's market position

A decision about one of the Ps affects every other marketing$-$mix decision

$15.$Many Malaysians believe that Malaysian nasi lemak is better than what is produced in Indonesia. This is an example of consumer $\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

expropriation

ethnocentrism

domestication

nationalization

$16.$According to the BCG growth$-$market share matrix, $\_\_\_\_\_\_\_\_$ are strategic business units with products that have low market shares in fast$-$growth markets.

$(1$ Point$)$

stars

cash cows

dogs

question marks

$17.$A firm's internal business environment does NOT include its $\_\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

products

customers

employees

technologies

$18.$The seller is "the only game in town" and feels little pressure to keep prices low or to produce quality goods or services in a$($n$)\_\_\_\_\_\_\_\_\_$ structure.

$(1$ Point$)$

oligopoly

natural competition

monopoly

perfect competition

$19.$Data that have been collected first hand for the purpose of answering the question at hand are called $\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

primary data

secondary data

ethnographic data

experimental data

$20.$The greater the $\_\_\_\_\_\_\_\_\_$ of a purchase, the higher the consumer's level of involvement will be$.$

$(1$ Point$)$

targeting

heuristics

perceive risk

psychographics

$21.$To establish UiTM as a Globally Renowned University of Science, Technology, Humanities and Entrepreneurship. This is an example of UiTM $\_\_\_\_\_\_\_\_\_\_$ statement.

$(1$ Point$)$

value

mission

vision

objectives

$22.$A $\_\_\_\_\_\_\_\_$ is a desire for a particular product a consumer uses to satisfy a need in a specific way that is culturally and socially influenced.

$(1$ Point$)$

need

want

demand

benefit

$23.$Which of the following is an example of a transaction that might occur in business$-$to$-$ business marketing?

$(1$ Point$)$

The amateur gardener buys a new wheelbarrow.

David buys a new razor on his way home from work.

The professional chef bakes a birthday cake for her son.

The retail outlet buys athletic shoes to sell in its store.

$24.$Which of the following occurs when prices and the cost of living rise while money loses its purchasing power?

$(1$ Point$)$

inflation

deflation

recovery

prosperity

$25.$Which of the following is NOT considered part of the firm's sociocultural environment?

$(1$ Point$)$

ethnocentrism

social norms

demographics

human right issues

$26.$A consumer who is armed with information and is narrowing down his choices by comparing the pros and cons of each remaining option is in the $\_\_\_\_\_\_\_$ step of the consumer decision$-$ making process.

$(1$ Point$)$

product choice

information search

post$-$purchase decision

evaluation of alternatives

$27.$The first step in the market research process is to $\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

collect the data

define research problem

design the sample

analyze and interpret data

$28.$The three levels of business planning are $\_\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

portfolio, strategic, and functional

operational, functional, and tactical

strategic, functional, and operational

managerial, operational, and promotional

$29.$The consists of the tools an organization uses to create a desired response among a set of predefined consumers.

$(1$ Point$)$

marketplace

marketing mix

market position

value proposition

$30.$A $\_\_\_\_\_\_\_\_\_$ is a series of activities involved in designing, producing, marketing, delivering, and supporting any product.

$(1$ Point$)$

value chain

market position

value proposition

marketing concept

$31.$Items such as paper towels or sugar that are purchased for use by a family are considered as $\_\_\_\_\_\_\_\_\_\_\_.$

$(1$ Point$)$

utilities

industrial goods

consumer goods

value propositions

$32.\_\_\_\_\_\_\_\_\_$ are intangible products that we pay for and use but never own.

$(1$ Point$)$

Products

Services

Consumer goods

E$-$commerce products

$33.$A$($n$)$ is an internal corporate communication network that uses Internet technology to link company departments, employees, and databases.

$(1$ Point$)$

internet

intranet

extranet

social network

$34.$According to the product$-$growth market matrix, a strategy that seek to increase sales of existing products to existing markets is called as $\_\_\_\_\_\_\_\_\_\_\_$ strategy.

$(1$ Point$)$

diversification

market development

market penetration

product development

$35.$The CEO, president, and top executive officers are responsible for $\_\_\_\_\_\_\_$ in the strategic plan.

$(1$ Point$)$

designing campaigns

defining the firms purpose

determining employees benefits

developing the details of pricing strategy