$52.$ What do we call the activities a company undertakes to position its brand in the minds of the consumers?

a$.$ brand name

b$.$ brand symbol

c$.$ promotion

d$.$ salience branding

$53.$ When Kellogg's decided to add more cereals to its standard list of Corn Flakes, Frosted Flakes, and Special K$,$ it was using which branding strategy?

a$.$ brand extension a line extension

c$.$ product expansion

d$.$ cannibalization

e$.$ planned obsolescence

$54.$ When you buy a bag of potato chips from a vending machine, what do we call the bag the chips are in$?$

a$.$ primary packaging

b$.$ secondary packaging

c$.$ tertiary packaging

d$.$ child resistant packaging

e$.$ ship packaging

$55.$ Which of these levels of packaging holds a single wholesale unit of the product?

a$.$ primary packaging

$5.$ secondary packaging

c$.$ tertiary packaging

d$.$ child resistant packaging

e$.$ display packaging

$56.$ Who is the person responsible for all business decisions regarding the offerings of a specific brand?

a$.$ product manager

b$.$ category manager

c$.$ administrative assistant

d$.$ market manager$$engrand$$manager