$5$:$54$

Chapter $10$ Test Bank$\_$versi...

Student name:

Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed is called a$($n$)$:

A$)$ artefact.

B$)$ commodity.

C$)$ service.

D$)$ pure good.

E$)$ inventory.

All the followings are unique characteristics of a service EXCEPT:

A$)$ Intangible

B$)$ Perishable

C$)$ Variable

D$)$ Durable

E$)$ Inseparable

Which of the following is not one of the four I$\text{'}$s of service?

A$)$ Intangible

B$)$ Inseparable

C$)$ Integration

D$)$ Inconsistent

E$)$ Inventory

Marketing a service is more challenging than marketing a product because a service is:

A$)$ intangible.

B$)$ separable.

C$)$ invariable.

D$)$ consistent.

E$)$ durable.

A characteristic of a service; it cannot be touched, tasted, or seen like a pure nroduct can$\_$It is$.$