Question: 5. 6 Evaluate the external environment and its strategic implications at two levels: o Broader industry: apparel manufacturers o Specific industry: jeans manufacturers How attractive

5. 6 Evaluate the external environment and its strategic implications at two levels: o Broader industry: apparel manufacturers o Specific industry: jeans manufacturers How attractive is its industry? What are the key industry forces and success factors? o Do any major manufacturers of jeans (with substantial market share) have broader product offerings (e.g. jeans

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