$5)$ A brand's their needs.A$)$ dominant effectB$)$ fringe benefitC$)$ perquisiteD$)$ value propositionE$)$ dividend yieldis the set of benefits that it promises to deliver to consumers to satisfy$6)$ Aenvironment.A$)$ marketing strategyB$)$ marketing objectiveC$)$ strategic planD$)$ mission statementE$)$ market portfoliois purposeful, specifying what an organization wants to accomplish in the larger$7)$ Business portfolio analysis is defined as the process in which managementA$)$ studies the products and strategies of competitors to improve the company's own productsB$)$ analyzes consumer feedback in order to better position the company's brand imageC$)$ assesses the attractiveness of an SBU's market and the strength of its position in the marketD$)$ segments the company's markets to reach target consumers effectivelyE$)$ conducts marketing research to evaluate the company's marketing strategy$8)$ The two dimensions the BCG approach uses to evaluate and manage SBUs areA$)$ market growth rate and relative market shareB$)$ market growth rate and market penetrationC$)$ market growth rate and market developmentD$)$ relative market share and product developmentE$)$ relative market share and market penetration$9)$refers to reducing the business portfolio by abandoning products that no longer fitthe company's overall strategy.A$)$ Market segmentationB$)$ Vertical integration