5) a) One for you, one to share. Or not. Get two of your favorites for the price of one during Starbucks Happy Hour on select Thursdays each month, from 2 p.m. to 7p.m, at participating stores. Our app is the best place for Happy Hour alerts and offer redemptions. The installation of this app will facilitate the membership of Starbucks for you. b) Starbuck Index Starbucks created its own Index to compare the differences in price for the same cup of coffee in 76 countries* around the world. The study found Toronto ranks as the 50th most expensive city to buy a tall latte, at CAD$4.15. Topping the list is Copenhagen, Denmark, where the same coffee costs the equivalent of $7.98 while those in Istanbul, Turkey get the best for their buck, paying just $2.35. Our index is an informal way to measure the strength or weakness of local currencies for a common item against other countries along with the costs of labor and material for each region. The index is also available in the website so that customer can get to know about it in details. c) Different menu of Starbuck The Starbucks always tries to read customers mind and try to set the menu according. In down the street it has a different menu from the Starbucks in the grocery store, which has a different menu from the Starbucks in the airport. Based the menu design in each different place, it prefers to set the price. It believes that customer requirement is different as per purpose and place and the brand always put it flexible as per their requirement. a) Try to find out in what stage these three different strategies are fit in according to Brand Resonance Model and how. (Instruction: Use bullet points) (Max 100 words) (3 marks) b) Based on the given situations what kind of price adjustment strategy of Starbucks is following in each case? Justify your opinion. (Max 30 words for each separate case) (3*1= 3 marks)