Question: 5.) A shoes store manager wants to compare the effect of coupons on sales on men and women. He thinks that coupons are more effective

5.) A shoes store manager wants to compare the effect of coupons on sales on men and women. He thinks that coupons are more effective in increasing sales for women compared to men. The manager has data on sales with and without coupons for men and for women, How should the manager compare the coupon effectiveness between men and women?

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3. How can we use information and communication to generate trust?

4. How can we use information and communication to influence other people?

2. Why do we have more confidence in what one person tells us than in what another person tells us?