Question: 5. Can focus groups be conducted the same way all over the world? How might culture impact a focus group? Use examples to explain your

5. Can focus groups be conducted the same way all over the world? How might culture impact a focus group? Use examples to explain your answer.

6. Explain how the iceberg principle can be used to clarify problems? Use examples to explain your answer

7. The use of ethnographic research technique has increased in commercial marketing research. Explain using examples, why this technique is used for strategic understanding (exploratory)

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