Question: 5. Coco cola green first hit stores in US in 2018... offering consumers the opportunity to experience a new taste sensation, whilst being healthy. Instead

5. Coco cola green first hit stores in US in

5. Coco cola green first hit stores in US in 2018... offering consumers the opportunity to experience a new taste sensation, whilst being healthy. Instead of sugar, the cocoa green uses sugar from stevia plant, which is natural and healthy They came up with this product to focus on a new customer segment of health conscious people. The drink proved so popular that it soon became the best-selling Coca-Cola flavoured variant. Identify the growth strategy being followed here

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