Question: 5) Costs include all the following components except: A. Cost of Goods sold B. Research & Development C. Marketing costs D. Emotional Control costs E.
5) Costs include all the following components except:
A. Cost of Goods sold
B. Research & Development
C. Marketing costs
D. Emotional Control costs
E. Miscellaneous costs
6) Collaboration brings together different entities such as suppliers and manufacturers. Which of following entities is not the collaborator?
A. External sales force
B. Research and development companies
C. government units
D. service providers
E. advertising and PR agencies
7) Power in collaborator relationships is a function of a number of factors below except:
A. Offerings
B. Collaborator size
C. Strategic importance
D. Attribute importance
E. Switching costs
8) One of the disadvantages of collaboration is:
| A. | Reduce sociocultural awareness |
B. Demoralize partners
C. Empowering the company
D. Loss of competencies
E. loss of control
9) The levels of collaboration exclude:
| A. trial test |
|
| B. | franchise agreements |
| C. | contractual agreements |
| D. | joint ventures |
| E. | strategic alliance |
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