5. Develop an integrated strategic recommendation for Henkel that would logically flow from your analyses. Your recommendation should:

a. Be strategic (i.e. require a substantial commitment of resources and impact multiple value chain activities)

b. Be associated with a specific business-level and/or corporate level strategy discussed in this course (identify the type of business or corporate level strategy)

c. Articulate the associated benefits of your recommended strategy (e.g., value creation along the value chain for business-level strategies, economies of scope and/or scale for corporate level strategies)

d. Identify which mode (build, buy or partner) you think will be most beneficial to implement your recommended strategy and explain the advantages of the mode you choose

e. Fully consider ethical/social and global implications