5. Explain what demand-first innovation is, discuss why it is important to marketers, and contrast why some marketers make mistakes by not engaging with a consumer based on the consumers needs and motivations.

Please answer all the questions below to the best of your ability. Each question is worth 16 points. You start with 4 points by simply putting your name on the answer sheet. :)

The rubric for each question is as follows:

• Correctness of the answer (did you answer the question correctly?) = 4 pts
• Example used is on-point (does your answer relate to the question being asked?) = 4 pts
• Quality and organization of your answer (does your answer make sense?) = 4 pts
• Thoroughness of the answer (did you provide enough depth and show effort?) = 4 pts