Question: 5. Facebook and Google are both giants in the tech industry. Use the information from both companies income statements as it appears below to answer
5. Facebook and Google are both giants in the tech industry. Use the information from both companies income statements as it appears below to answer the questions (all numbers are in thousands). (25 points)
Sales: Facebook- $55,838,000 Google- $136,819,000
Gross Profit: Facebook- $46,483,000 Google- $77,270,000
Marketing Expenses: Facebook- $8,472,750 Google- $18,344,250
Net Income (Profit): Facebook- $22,112,000 Google- $30,736,000
a. Calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for each company.
b. Which company is performing better?
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