${?}_5{g}^e{?}^{\text{i}\text{l}\text{l}}"$ world of social network came of age in the "post$($n$)$ wall werc rather disappointed torks and workgroup messaging, voll wek in the age of email. You your new employer solidly is only one of the tools in You use email, of course, but From your college years, you hour communication toolbox. a wide range of social media tool hands$-$on experience with aborate on school projects, to become having used them to colcommunity, to learn more about a involved in your local fessions, and to research potential employs industries and prosearch. $($In fact, without social medioyers during your job heard about your current employer in you might never have over, your use of social medial in the first eral important dividends, media on the job has already paid sevanding potential sales companies, connecting with peers in and learning about some upcoming legislative matters in your state that could profoundly hamper your company's current way of doing business.

You hoped that by setting an example through your own use of social media at work, your new colleagues and company management would quickly adopt these tools as well. However, just the opposite has happened. Waiting in your email in$-$box this morning was a message from the CEO announcing that the company is now cutting off access to social networking websites and banning the use of any social media at work. The message says using company time and company computers for

Your task: You are stunned by the message. You fight the urge to fire off a hotly worded reply to straighten out the CEO's misperceptions. Instead, you wisely decide to send a message to your immediate superior first, explaining why you believe the new policy should be reversed. Using your boss's favorite medium $($email$,$ of course!$),$ write a persuasive message explaining why Facebook, Twitter, and other social networking technologies are valid$-$and valuable$-$business tools. Bolster your argument with examples from other companies and advice from communication experts.