Question: 5 key take aways from the previous lesson Use the grid to review the use of different types of content support marketing for Nike and

5 key take aways from the previous
lesson
Use the grid to review the use of different
types of content support marketing for
Nike and create a grid for Nike.
Repeat for a competitor
Brainstorm future possible content types.
Define the criteria or objectives used for
investing in the content chosen.
(generating reach, helping coversion,
informational, etc...)

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