5. Marketing strategy for Levis Flex Jeans The marketing strategy that helps you create customer...
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5. Marketing strategy for Levis Flex Jeans |
The marketing strategy that helps you create customer value and relationships. How will the company create value for customers in order to capture value in return? |
5-1 Value Proposition: What benefits will the product promise to deliver? Answer the customer's question of "Why should I buy your product rather than a competitor's?" |
5-2 Segmentation: segments to be targeted, then reviews customer needs and factors in the marketing environment that may affect customer purchasing. |
5-3Differentiation & Positioning: Describe the D&P . based on competitors analysis and based on the table , how would you differentiate your product/service . How should you position yourself in the mind of consumer ( You can come up with a positioning statement ) |
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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