Question: 5. Mattel: Given the case, Mattel has come up three strategic alternatives and need your help in selecting the strategy(ies). Chose on alternative below and
5. Mattel: Given the case, Mattel has come up three strategic alternatives and need your help in selecting the strategy(ies). Chose on alternative below and defend your recommendation(s). 1. Focus on international markets, especially Europe and Japan. Significant investments in product development and promotion would be needed to expand brand awareness in these markets. Additionally, distribution decisions will be needed to ensure proper exposure of the products to these markets. 2. Continue to focus on Mattel's core products, such as Barbie, Hot Wheels, Fisher Price, and American Girl. View international sales as a secondary strategy and take an opportunistic approach to expand into international markets when possible. 3. Develop a new strategy to focus on interactive toys that take advantage of children's and parent's interest in accelerating information technology. The Learning Company acquisition was designed to meet this demand but failed to meet its goal. Mattel will need to invest in marketing research, product research, and development in order to serve this expanding market. 5. Mattel: Given the case, Mattel has come up three strategic alternatives and need your help in selecting the strategy(ies). Chose on alternative below and defend your recommendation(s). 1. Focus on international markets, especially Europe and Japan. Significant investments in product development and promotion would be needed to expand brand awareness in these markets. Additionally, distribution decisions will be needed to ensure proper exposure of the products to these markets. 2. Continue to focus on Mattel's core products, such as Barbie, Hot Wheels, Fisher Price, and American Girl. View international sales as a secondary strategy and take an opportunistic approach to expand into international markets when possible. 3. Develop a new strategy to focus on interactive toys that take advantage of children's and parent's interest in accelerating information technology. The Learning Company acquisition was designed to meet this demand but failed to meet its goal. Mattel will need to invest in marketing research, product research, and development in order to serve this expanding market
