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Niko Baros, Senior Research Analyst

Wheelz Delivered, Inc. RFP

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Background & Research Objective

Wheelz Delivered, Inc. is a startup company hoping to launch a website and an app that allows consumers to browse used vehicles for potential purchase. Selected vehicles will be delivered to consumers' homes for a trial period. After the trial period, consumers can purchase the vehicle if it is a good fit.

While the industry is relatively new, Wheelz Delivered is concerned about several competitors offering a similar service and is requesting information on their offerings and operations.

Research Questions

What does the used$-$car delivery service landscape look like? Who are the players? What is the estimated market share? Is there room for Wheelz Delivered to enter this market?

What are the latest trends in this product category? What future trends in development shcyuld be capitalized on in the future?

Please propose the methodology you deem best for Wheelz Delivered.

Best,

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Methodologies

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One West

Coast city IOne

Focus

Four groups of $10$ category users

Report East Coast city

Groups

I Two Midwest cities

Survey

Report

$1,000$

category

users

Observationa

Unobtrusive behavioral observation of category users

Report Research $($Subjects are in a public space.$)$

Individual report

Mystery

Secret shopper logs his or her interactions with customer per interaction

$250$

Shopping

service representatives $|250||$ interactions

Summary report

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