5. New product development starts with A) concept development B) idea screening C) idea generation D) concept testing E) test marketing _ refers to the amount of money charged for a product or service. A) Value B) Cost C) Price D) Wage E) Salary is the only element in the marketing mix that produces revenue. A) Price B) Product C) Place D) Fixed costs E) Variable costs 8. Which of the following questions is NOT of major concern regarding marketing - channels? A) What role do physical distribution and supply chain management plan in attracting and satisfying customers? B) What impact do marketing channels have on the profitability of the firm and its partners? C) How do channel firms interact and organize to do the work of the channel? D) What problems do companies face in designing and managing their channels? E) What is the nature of marketing channels, and why are they important? 9. Which of the following is one of the five major promotion tools? A) market penetration B) strategic positioning C) product line filling D) market diversification E) direct and digital marketing