$5.$ Organization and Management $(15\backslash \%)$

Describe the legal ownership structure of business $($proprietorship$,$ partnership, corporation, etc.$).$

Identify necessary or special licenses and$/$or permits business needs to operate.

Describe the location and layout

In an exhibit, provide a brief bio description of key managers within the company $-$ if missing key personnel describe the plan for getting these people

Explain the decision making process.

$6.$ Marketing and Sales Strategy $(10\backslash \%)$

Identify and describe market $-$ who is the customers $($demographic profile$)$ and what the

demand is for the products $\backslash$& services.

Explain sales and marketing strategy, specific to pricing, promotion, products and place $(4$Ps$).$

What relationships do you need to do business? Think in terms of the Business Model Canvas.

$7.$ Financial Management. $(30\backslash \%)$

Identify your key assumptions $($eg$.$ Number kennels, cat enclosures, and the utilization$)$ Explain the estimates and categories of start up costs and sales growth monthly.

Indicate what is the working capital needed for the business based off your financial projections.

When will the estimated break even occur and what is the amount $($dollars or units$)$ for break even.

Document how much will be borrowed and what is the monetary contribution from owners.

Explain Projected Financial Statements.

Must have the following exhibits :

Projected pro forma balance sheet $($ for $3$ years$).$

Projected proforma income statement $($for $3$ years$).$

Projected cash flow statement $($month by month for the first year, and quarterly for the next $2$ years$).$

$8.$ Grammar, Style, Presentation of document $($headings$,$ use of exhibits, citations$),$ and logic, Use of concepts from the class. $(\backslash (10\backslash \%\backslash ))$