5 points Knaflic talks about explanatory analysis and communication and the importance of context. Which of the following questions is not related to context? Who are you influencing? When is the analysis due? What do you want your audience to do? How can you make your point more effective using what you know about your audience? 5 points Which of the following are reasons why CMO and ClO must work together? Rapid change in marketing technology Dependence of marketing teams on marketing technology Need to integrate corporate technology platforms and marketing systems Need for customer-centric marketing technology All of the above 5 points In creating a strategic framework, one should focus on all of these but one; which one does not belong: Policies, procedures, and people Flexible decision-making Develop a content strategy Monitor and measure Focus on short-term trends