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Brooke's Boutique plans to launch a new clothing line. For this purpose, the firm first conducts a survey to understand its target audience and identify the demographics of potential buyers. It then conducts experimental research to test whether customers associate discounted prices with lower product quality. Which types of research has the boutiquie employed in this case?

exploratory followed by descriptive

exploratory followed by causal

causal followed by descriptive

descriptive followed by causal

descriptive followed by exploratory