$5.$ Using the conclusions from Part $1$ report, you have to provide recommendations on any product modification, pricing strategy, promotion strategy and distribution strategy. The plan of action identifies what needs to be done to meet the business objectives of the organization considering any budgetary expectations.

$6.$ The marketing mix plan may include a potential new product$/$ service launch based on the research findings.

$7.$ You also need to describe the key elements of the place strategy.

$8.$ Specify the pricing strategy along with the rational for selecting this pricing strategy. Identify specific price where appropriate.

$9.$ Develop a comprehensive promotion strategy utilizing all the major elements of the promotion mix. Develop a sample poster for the promotion.

$10.$ You have to highlight the competitive strategy $-$ How are you going to be competitive in that market? How will you differentiate your offering from your competitors?

$11.$ Conclusion.