5. Which primary data collection method involves analyzing textual or visual materials? a) Surveys b) Interviews c) Observations d) Content Analysis

6. Which type of in-depth interview allows for a more open-ended and flexible conversation? a) Structured Interviews b) Unstructured Interviews c) Semi-structured Interviews d) None of the above

What is primary data?

a) Data collected firsthand for a specific research purpose

b) Data obtained from existing sources

c) Data collected by someone else for a different purpose

d) Data specific to the organization conducting the research

7. Which adopter category follows the innovators and is highly esteemed for their ability to identify and adopt new innovations early? a) Innovators b) Early Adopters c) Early Majority d) Laggards

8. What happens during the introduction stage of the Product Life Cycle? a) The product gains momentum and sales increase rapidly. b) The product reaches its peak sales and market share. c) The product is launched, and awareness is created among consumers. d) The product's sales and market share start to decline.