$5.$Why is it important to understand your target audience in CRO?

To decrease conversion rates

To tailor products$/$services to meet their needs

To increase website bounce rates

To reduce website traffic

$6.$What is a customer persona?

A real customer

A fictional representation of your ideal customers

A competitor analysis tool

An employee profile

$7.$What is the purpose of a value proposition?

To summarize your marketing budget

To communicate the unique benefits and value that a product or service offers

To describe your company's history

To list your competitors' weaknesses

$8.$What is an essential element of a landing page?

Complex navigation menus

Strong call$-$to$-$action $($CTA$)$Detailed company history

Long paragraphs of text