500 Words

Instructions: 1. The assignment is a Report Writing. 2. Number of students in a group: 5-6 3. Each group must Explain how the shopping characteristics for the following consumer and industrial goods affect the channels CONSUMER GOODS - Bread Breakfast cereal, Women's hats, Refrigerators INDUSTRIAL GOODS - Computer, printer, ink cartridges, Uranium (for nuclear power plants) Cement, Data-processing equipment 4. Write a report discussing the following for the above mentioned goods: demand-side and supply-side factors affect the development of channels and provide reasons to change channels through time. (2 marks) Demand-side factors include: Facilitation of search Adjustment of assortment discrepancy (2 marks) Supply-side factors include: Routinization of transactions and Reduction in number of contacts (2 marks) Marketing flows are the elements of work that are done by members of the marketing channel. Eight universal channel flows are: . Physical possession Ownership Promotion Negotiation Financing Risking Ordering Payment (3 marks) Note: 1. The report must be in your own words. Citation is required as a reference in APA format. 2. Plagiarism is not accepted. 3. Submission via Blackboard (no hardcopies) and it should include one document arranged as the following: a. Cover page 6. Report Instructions: 1. The assignment is a Report Writing. 2. Number of students in a group: 5-6 3. Each group must Explain how the shopping characteristics for the following consumer and industrial goods affect the channels CONSUMER GOODS - Bread Breakfast cereal, Women's hats, Refrigerators INDUSTRIAL GOODS - Computer, printer, ink cartridges, Uranium (for nuclear power plants) Cement, Data-processing equipment 4. Write a report discussing the following for the above mentioned goods: demand-side and supply-side factors affect the development of channels and provide reasons to change channels through time. (2 marks) Demand-side factors include: Facilitation of search Adjustment of assortment discrepancy (2 marks) Supply-side factors include: Routinization of transactions and Reduction in number of contacts (2 marks) Marketing flows are the elements of work that are done by members of the marketing channel. Eight universal channel flows are: . Physical possession Ownership Promotion Negotiation Financing Risking Ordering Payment (3 marks) Note: 1. The report must be in your own words. Citation is required as a reference in APA format. 2. Plagiarism is not accepted. 3. Submission via Blackboard (no hardcopies) and it should include one document arranged as the following: a. Cover page 6. Report