Question: 51 QUESTION 7 When a firm emphasizes personal selling rather than mass media advertising in the promotional mix, the firm is using a o localized

51 QUESTION 7 When a firm emphasizes personal selling rather than mass media advertising in the promotional mix, the firm is using a o localized strategy O pull strategy standardized strategy push strategy 9 QUESTIONS channels tend to market, the entry barriers tend to be According to Market Structure in Relation-based Societies, in a be and firms rely on information to conduct business Relation-based / low / open/public Rule-based/high/ exclusive / private Relation-based/high/exclusive / private Rule-based / invisible / many / official LETION 9

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