51) True or False and why? (Justify your answer with your own word)

An organization that could benefit from using the behavioral variable User Rate as a means for segmenting its the market would be a local blood bank.

52) True or False and why? (Justify your answer with your own world)

Typical groupings (segments) that a Norwegian winter jacket manufacturer might use would be a cluster of demographics (e.g. gender, income, benefit), geographic (e.g. climate, country, and city) and psychographic (sub-culture, activities) variables of segmentation.

53) True or False and why? (Justify your answer with your own word)

Middle-aged men in lycra (MAMILS) and LOHAS are two examples of useful psychographic segmentation.

54) True or False and why? (Justify your answer with your own word)

The argument for segmented marketing is that it creates the largest potential market, which leads to the lowest costs, which in turn can lead to lower prices or higher margins.

55) True or False and why? (Justify your answer with your own word)

When it comes to the positioning process, the organisation has to decide which place the product should occupy relative to other competing products.