52. Does it make sense? Is it reasonable? Is it something consumers will get excited about? Does it take advantage of an environmental trend, solve a problem, or fill a gap in the marketplace? These are the types of questions asked during the A) financial feasibility B) organizational feasibility C) concept feasibility D) product'service feasibility 53. Which of the following is not a part of assessing the producvservice feasibility of a business idea? A) buying intentions survey B) gumshoe research C) library research D) assessment of total start-up cash needed 54. The two components of produet/service feasibility analysis are: A) produet/service desirability and product/service demand for similar products B) product/service demand and total start-up cash needed C) product/service desirability and management prowess D) productiservice desirability and product/service demand 55. Which of the following items is typically not included in a concept statement? A) a description of the product or service heing oftered B) a description of how the product or service will be sold and distributed C) a description of how much money the new venture needs D) the benefits of the product or service 56. Brobbey is in the process of developing an exciting new product in the electronic games industry. He'd like to show a preliminary deseription of the prodect to industry experts and prospective customers to solicit their A) concept statement B) perception statement C) usability statement D) early adopter statement 57. A buying intentions survey is typically administered as part of A) financiai B) product/service C) organizational 58. The two components of industry target market foasibility andysis are: A) industry status'turget markct statia B) tndustry atiractiveness lafyet markit atrictiveness C) indiatry sufficlency tatget market demand D) indiastry attractivencss product'service dernand 59. Which of the foliowing issues sbould be considered in indiatryhanget market feasibiliry analysis?: A) gaps in the marketplace i3) francial rate of return C) resuarce sufficiency 1) industry attractiveness. 60. Which of the foilowing is not an attribute of an attractive indatry? A) is large and growing: B) is noe crowded C) is fairly old rather than young and less mature D) has high operating manciiss 61. The two primary isstees to constder in ofganizatiocal fesibusty ambysis are: A) target market attractiveness and finareial rate of return B) managentent prowess and resource rufficiency C) eapital requiremelats and industry aftrectiveness. D) concept testiog and financial rate of return 62. Which of the following is an example of a resource that nommally would not be evaluated as part of the "resourse sufficiency" stage of orgarizetional feasitility analysis? A) the avuilatility of office space B) financial resurces. C) the quality of the labor pool in the area where the besiness will be located D) the possthility of locatiny in a university or comimamity sponsored incubator 63. The most important issues to connider ia financial fessibinity analynis are: A) resoance nufficicncy, Induqry attractivencss, and total sart-up cash needed B) total start-up cash needed, financial performance of simhlar busineses, and the overall financial attrictiveness of the proposied venture attrictiveness of the proposet market attractiveneis, tesource sufficiency, and productservice demand D) total stari-up cash necded, ananayentent prowess, and productiservice demand 64. Which of the following is not an individuat, grotip or instifution that normally reacts a company's busincess pran? A) board of directoss B) potential alleance pariners and inajor cusconsers: C. state and Jocal goverraient officials D) rank-and-file employees 65. Which of the following statements is incorrect regarding business plans? A) A finn's sand out. C) A busimess pian has bots ars external and za internal a uetience. D) A company/s baciness jian is lypically writicu by its founders. 66. Amina just opened a soup and salad rctaturant at Miotco Campus. Rather than borrow ntofiey or raise fuinkts A) networking B) reaching C) prospecting D) bootstrapping 67. Araba has decided to write a business plan that is intended to be read primarily by her staff, which will p a blueprint for her company's entire operation and will provide guidance to operational managers. Araba should write a(an): A) operational business plan B) tactical business plan C) deliberate business plan D) summary business plan 68. Which of the following statements is incorrect regarding the executive summary of a business plan? A) It is a shont overview of the entire business plan. B) In many instances an investor will first ask for a copy of a firm's executive summary and will a copy of the full business plan only if the executive summary is sufficiently convincing. C) It is arguably the most important section of the business plan. D) The exccutive summary is the first dhing that should be written in preparing a business plan. 69. A company's mission statement should be placed in the section of its business plan. A) marketing plan B) management team and company structure C) company deseription D) market analysis 70. A competitor analysis should be included in the section of a business plan. A) market analysis B) industry analysis C) company description D) management team and company structure